Group Branding Project
with The University of Baltimore
Objective? Collaborate with a team to conceptualize and establish a compelling brand for a company.
About
In a customer-focused market where most wedding brands seem indistinguishable, the challenge was to create a brand that could stand out online. Simply Together is a conceptual one-stop-shop wedding service that provides everything from the venue to the food and decor for one fixed price.
By leveraging these factors, the brand's approach focuses on being the answer to all the wedding planning stress. The brand's identity draws inspiration from the uprise of micro-weddings and colorful nature decor.
Photography from Pexels & Pixabay
Venue Photography by Natalya DeSena | pinchmeplanning.com/blog/warehouse-wedding-at-brick-south
Deliverables
Brand Style Guide
Logo Design
Website Design
Instagram Post
Public Relations Writing
Role
As part of my responsibilities, I conducted extensive research on current wedding trends to guide our brand's strategic direction. I worked closely with the team to establish a cohesive company identity, meticulously selecting color schemes, fonts, photography styles, and patterns to be consistently reflected across all our deliverables. In my role as the creative lead within the team, I was responsible for designing the logo, developing the style guide, and creating engaging Instagram posts.
Photography from Pexels & Pixabay
Venue Photography by Natalya DeSena | pinchmeplanning.com/blog/warehouse-wedding-at-brick-south
My Work
Company Branding | Wedding Trend Research | Color Coordination | Logo Design
Social Media Post Design & Description | Photo Selection & Color Matching
